Karen
Here is the most elaborate email promotional campaign process I have seen since the first email message I read in the early 1980s.
Nishant is a professional speaker friend in Singapore
who speaks to huge audiences, does public workshops
and does programs inside companies as well as individual coaching.
He has gone from being a foreigner who moved from India to Singapore
to the level of a very successful speaker in Singapore in less than 10 years.
I usually have a meal or coffee with him each time I go to Singapore
plus I see him at APSS - Asian Professional Speakers-Singapore meetings
that I attend or have presented at.
My first question to him is going to be
who set up the system for him
who is he contracting with to set it up or manage it for him
how much did it cost or what is the monthly fee.
Because I have chosen to live frugally and be creative
I do not pay large amounts of money or agree to monthly fee contracts.
I am not looking for 100 to 150 speaking engagements a year any more
and haven't since 1998.
I have lived more as an altruist or advocate since 1998 than as
a professional speaker running a successful business.
The key to marketing is
CONSISTENT CONTINUAL ONGOING COMMUNICATION
The Southern Salesperson or what has been called the Relationship Salesperson
is the model I have worked best for me....
They meet people.
They get to know them as friends.
They help them using their skills and knowledge when their friends need help.
They do not work with strangers.
It is idealistic, generally, yet it takes a lot of stress out of life for me.
Alan
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2:49 AM (5 hours ago)
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