Wednesday, April 29, 2015

EMAIL marketing process

Karen

Here is the most elaborate email promotional campaign process I have seen since the first email message I read in the early 1980s.

Nishant is a professional speaker friend in Singapore
who speaks to huge audiences, does public workshops
and does programs inside companies as well as individual coaching.

He has gone from being a foreigner who moved from India to Singapore
to the level of a very successful speaker in Singapore in less than 10 years.

I usually have a meal or coffee with him each time I go to Singapore
plus I see him at APSS - Asian Professional Speakers-Singapore meetings
that I attend or have presented at.

My first question to him is going to be

who set up the system for him
who is he contracting with to set it up or manage it for him
how much did it cost or what is the monthly fee.

Because I have chosen to live frugally and be creative
I do not pay large amounts of money or agree to monthly fee contracts.

I am not looking for 100 to 150 speaking engagements a year any more
and haven't since 1998.  

I have lived more as an altruist or advocate since 1998 than as
a professional speaker running a successful business.

The key to marketing is

CONSISTENT CONTINUAL ONGOING COMMUNICATION

The Southern Salesperson or what has been called the Relationship Salesperson
is the model I have worked best for me....

They meet people.
They get to know them as friends.
They help them using their skills and knowledge when their friends need help.

They do not work with strangers.

It is idealistic, generally, yet it takes a lot of stress out of life for me.


Alan

Nishant Kasibhatla via auth.ccsend.com Unsubscribe

2:49 AM (5 hours ago)
to alan
It's been a while since I last sent an email. So, I thought I'd let you know that I have some really cool content to share with you. Of course, you will only receive my future emails if you want to.

I know with travel, family and the daily grind of work it's hard to stay on top of things, but if you choose to stay on my mailing list, I will be sending really useful and valuable information that is 100% relevant for you.

Here are a few options for you and you can choose what type of content you want to receive. Click on one (or more) of these links and enter your email address and I have great content lined up for you:

You will receive future emails ONLY if you click on one (or more) of these links. Yes, you can click on multiple links to receive different type of content (based on your profile).

For residents of Singapore

Option 1: If you are a professional, executive or business owner (ages 18+)
It takes 10 seconds to signup. You will receive brain hacks report, ebook with 100+ articles, 3 videos and periodic emails with resources on peak mental performance topics (memory, learning, focus, productivity, brainpower etc)

Option 2: You are a parent who has a child (ages 10 to 18)
It takes 10 seconds to signup. You will receive a 25 mins video on formula to achieve better grades, brain hacks and study hacks report and periodic emails with resources on helping your child to improve his/her memory and study skills to do well in school/exams

Option 3: You are a parent who has a child (ages under 10)
It takes 10 seconds to signup. You will receive ideas/videos on how to teaching memory techniques for young children and periodic emails with resources on helping your child improve his/her memory and brainpower.

For people living overseas

Option 1: You are a professional, executive or business owner (ages 18+)  (living overseas) 
It takes 10 seconds to signup. You will receive brain hacks report, ebook with 100+ articles, 3 videos and periodic emails with resources on peak mental performance topics (memory, learning, focus, productivity, brainpower etc)

Option 2: You are a parent (living overseas) who has a child (ages 10 to 18)
It takes 10 seconds to signup. You will receive a 25-mins video on formula to achieve better grades, brain hacks and study hacks report and periodic emails with resources on helping your child to improve his/her memory and study skills to do well in school/exams

Option 3: You are a parent (living overseas) who has a child (ages under 10)
It takes 10 seconds to signup. You will receive ideas/videos on how to teaching memory techniques for young children and periodic emails with resources on helping your child improve his/her memory and brainpower.
If you don't want to receive emails from me

You don't have to do anything! If you don't click on any of the above links, you will not receive any emails from me.

 
Yours memorably,
Nishant Kasibhatla
Certified Speaking Professional
Guinness Record Holder (2011)
The only Grand Master of Memory in Singapore

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My follow up EMAIL to Nishant seeking more information about his new email marketing process.

I have followed your process and clicked on one of the options
to receive future emails from you Nishant.

The process/system looks impressive.

It has been 10 minutes and I have not received the AUTOMATIC EMAIL
after clicking.

Hmmm?

I am curious about

1. Have you paid someone to set this up?
2. Was it a single fee or monthly charge?

It is impressive.

My approach has been like what has been called

THE SOUTHERN SALES APPROACH in the USA for a century or more
and relabeled by Jim Cathcart as RELATIONSHIP SELLING a decade or so ago.

1. Meet people
2. Get to know them
3. Develop friendships with them
4. Keep in touch regularly with them
5. When they need help that you can help them with for fee or free HELP THEM.
6. Maintain your friendship with them for a long, long, long time.

Idealistic yes.

It works for me because I learned over the first 17 or so years from 1980
that I do not nor will 

WORK WITH STRANGERS.

Has it meant much lower numbers of clients?

Probably!

Has it meant much lower income?

Probably!

Has it meant more fun and less stress in the WORK vrs PLAY portion of my days, weeks, months, years?

YES!


Best wishes for continually growing success and fame Nishant.

You are continually raising the bar of your professionalism.




Alan

Robert Alan Black, Ph.D., CSP, DLA, TM: AC-Gold

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